In 2016, Maurice Lacroix introduced the AIKON, an urban watch that quickly became the brand’s biggest commercial success. Today, the brand is introducing a new generation of urban watches: the AIKONIC. The collection maintains the distinctive identity of the AIKON, while incorporating innovative craftsmanship: cutting-edge materials, modern technologies and Swiss precision come together in a watch that offers high quality without compromise. The AIKONIC raises the bar with a carbon fiber dial, designed with a different approach. Instead of a woven structure in multiple directions, the fibers extend vertically, creating linear patterns in shades of gray and black. As the arrangement of the fibers varies slightly during production, each dial is unique. A material usually found in haute horlogerie, here it becomes accessible, thanks to the brand’s philosophy.